New America Media — Who We Are
New America Media is a multi-channel news and communications agency serving ethnic news organizations in the U.S. and overseas. Founded in 1996 by the nonprofit Pacific News Service, NAM is headquartered in San Francisco with offices in Los Angeles, New York and Washington, DC.
NAM's goal is to build inclusive journalism and communications for our increasingly diverse and fragmented global society. Partnering with journalism schools across the US, NAM is organizing regional networks of ethnic media and an international presence through links to hubs in Europe, Australia and Canada.
NAM's core competencies include:
- an AP-style multi-media, intergenerational news syndicate and web site sharing news and views from hundreds of ethnic news outlets as well as our own editorial staff and youth media channel;
- a trade association organizing expos, awards, professional trainings and fellowships for the sector;
- an online directory of over 2,500 media outlets that also functions as an emergency messaging service;
- a marketing and advertising unit leveraging ethnic media's unique role as trusted community advocates;
- and research and multilingual polling to project the voices of ethnic media's audiences to each other and the larger public realm.
About NAM's First National Ethic Media Awards
Washington, D.C., 2006
Hillary Rodham Clinton
I want to congratulate the honorees who are receiving the equivalent of the “Pulitzer Prize.” Every generation brings so many voices to the debate. Ethnic media represent the way the new Washington needs to connect to the new America.
Len Downie, Executive Editor, Washington Post
I was very pleased that I could be at the awards ceremony. New America Media is a very significant journalistic organization and you are doing important work.
Michael Jack, VP of Diversity, NBC Network
Congratulations for pulling off such a successful event. It is not easy to do anything for the first time, but you managed to do just that. The well deserving recipients truly appreciated the acknowledgement.
Brant Houston, Executive Director, Investigative Reporters and Editors, Inc.
Thanks for including us in this great project.
Lorena Hernandez, Bay Area Director of Communications, Comcast
Congratulations on the successful National Ethnic Media Events in DC!
Juliet K. Choi, National Partnership Development Senior Associate, American Red Cross
Congratulations on a beautiful inaugural Ethnic Media Awards – and kudos for getting Senator Clinton to show!
Julie H. Sun, Corporate Relations and Housing Outreach Manager, Freddie Mac
We were very happy to be engaged.
Pat Lawson Muse, Anchor, NBC4
Congratulations for pulling off such a successful event. Many of the stories that generated awards were so moving. The well de- serving recipients truly appreciated the acknowledgement.
Anna Lefer, U.S. Programs Program Officer, Open Society Institute
Congratulations on a hugely successful awards ceremony. After scanning the crowd of journalists and executives from ethnic and mainstream media, elected officials, international dignitaries and diplomats, and DC insiders, it is quite clear that NAM is a part of the political fabric down in DC.
Pam Larson, Executive Vice President, National Academy of Social Insurance
Being part of NAM’s gathering and associated events was a true honor and thrill for us! . . . You’ve got a real eye for the future -- and for making a better “present” for many people, too!
Ellen Hume, Senior Research Fellow, UMASS Boston
Congratulations to everyone. Our delegation just met here at UMASS Boston to recount how inspiring the NAM awards and work- shops were. Everyone is glowing.
Jon Funabiki, former deputy director of the Media, Arts and Culture with Ford Foundation
New America Media truly has changed the nation by bringing the power of ethnic news media into focus and making people take notice. NAM has changed the course of history.




